Privacy Policy

Last updated: 18 August 2026

Liefde Wen respects your privacy and takes the protection of your personal information seriously.

This Privacy Policy explains how we collect, use, store, share and protect personal information that can identify you or another natural or juristic person.

For the purposes of this policy, “Liefde Wen,” “we,” “us” and “our” refer to:

Registered business name: [TO CONFIRM: registered entity name]
Trading name: Liefde Wen
Registration number: 2026/504615/07
Physical address: 65 7th Street, Linden, Randburg, Gauteng, 2104, South Africa
Email address: hello@liefdewen.co.za
Information Officer: [TO CONFIRM: Information Officer name and contact details]

1. Who this policy applies to

This policy applies to you when you:

Visit or use the Liefde Wen website.
Create an account on our website.
Purchase or enquire about our products.
Visit one of our physical stores.
Contact us by email, telephone, social media or another communication channel.
Subscribe to our newsletter or marketing communications.
Enter one of our competitions or promotions.
Use a voucher, promotional code or loyalty benefit issued by Liefde Wen.

2. Personal information we may collect

Depending on how you interact with Liefde Wen, we may collect information including:

Your name and surname.
Your email address.
Your mobile or telephone number.
Your physical, billing and delivery addresses.
Your date of birth.
Your preferred language.
Your account username and password.
Your order and purchase history.
Your product preferences.
Your correspondence and communication with us.
Information relating to returns, refunds or customer-support requests.
Payment and transaction information.
Your IP address, browser type and device information.
Information collected through cookies, pixels and similar technologies.
Any additional information you choose to provide to us.

Payment-card information may be processed directly by our authorised payment service providers. Liefde Wen may not store your complete card details.

3. How we collect personal information

We may collect personal information when you:

Register an online account.
Place an order.
Complete a form on our website.
Contact our customer-support team.
Purchase products in one of our stores.
Subscribe to marketing communications.
Enter a competition or promotional campaign.
Interact with us on social media.
Use our website or online services.
Provide information to one of our authorised service providers.

We may also receive personal information from payment providers, delivery companies, website service providers, social-media platforms or other partners involved in providing our services.

4. Accuracy of your information

You must provide information that is accurate, complete and current.

Please inform us when your personal information changes so that we can update our records.

You may not impersonate another person, misrepresent your identity or provide another person’s personal information without their permission or another lawful basis for doing so.

5. How we use your personal information

We may process your personal information to:

Create and manage your customer account.
Process and fulfil your orders.
Receive and verify payments.
Deliver products to you.
Communicate with you about an order, delivery, return or refund.
Respond to questions, complaints and customer-support requests.
Prevent and investigate fraud or unauthorised activity.
Administer competitions and promotions.
Issue and redeem vouchers or promotional codes.
Improve our products, services and customer experience.
Analyse website traffic and shopping behaviour.
Maintain and improve the operation and security of our website.
Comply with our legal, accounting and regulatory obligations.
Establish, exercise or defend a legal claim.
Send you marketing communications where permitted.

We will only process your personal information for a lawful and specific purpose.

6. Direct marketing

With your consent, or where otherwise permitted by law, Liefde Wen may contact you about:

New products.
Special offers.
Sales and promotions.
Competitions.
Events.
News and brand updates.
Products or services offered with selected partners.

You may unsubscribe from marketing emails by selecting the unsubscribe link contained in the communication.

You may also ask us to stop sending marketing communications by contacting us at hello@liefdewen.co.za.

Unsubscribing from marketing will not prevent us from sending essential communications relating to an active order, payment, delivery, return or customer-support request.

7. When we may share your information

Liefde Wen does not sell your personal information.

We may share personal information with employees, contractors and authorised service providers who require the information to perform services on our behalf, including:

Website and e-commerce providers.
Payment gateways and financial institutions.
Courier and delivery companies.
Warehousing and fulfilment providers.
Customer-support providers.
Marketing and communication providers.
Hosting, cloud-storage and information-technology providers.
Accountants, auditors, insurers and professional advisers.
Fraud-prevention and security providers.
Regulatory, governmental or law-enforcement authorities where required.

These parties may only use your personal information for the purpose for which it was provided and must protect it appropriately.

We may also use or disclose personal information when reasonably necessary to:

Comply with applicable law.
Comply with a court order, subpoena or legal process.
Protect the rights, property or safety of Liefde Wen, our customers or another person.
Investigate suspected fraud, theft or unlawful activity.
Enforce our agreements and website terms.

8. International service providers

Some of our service providers may process or store information outside South Africa.

Where personal information is transferred outside South Africa, we will take reasonable steps to ensure that the information receives an appropriate level of protection and that the transfer is permitted under applicable law.

9. Security of personal information

We take reasonable and appropriate technical and organisational measures to protect personal information against:

Loss.
Theft.
Misuse.
Unauthorised access.
Unlawful processing.
Accidental destruction.
Alteration.
Unauthorised disclosure.

These measures may include access controls, password protection, secure hosting, firewalls, encryption and limited employee access.

Only employees, contractors and service providers who require access to personal information for legitimate business purposes may access it.

Although we take reasonable steps to protect your information, no online system or method of electronic storage is completely secure. We therefore cannot guarantee absolute security.

10. Security incidents

Where we become aware of unauthorised access to or processing of your personal information, we will investigate the incident and take reasonable steps to limit any potential harm.

We will notify affected persons and the relevant regulatory authority where required by law.

11. Cookies and similar technologies

Our website may use cookies, pixels, web beacons and similar technologies.

Cookies are small files stored on your device when you visit a website. They may help us to:

Recognise returning visitors.
Remember your shopping basket.
Save your preferences.
Keep you signed in.
Understand how visitors use our website.
Improve our website and services.
Measure the performance of advertising and promotions.
Display relevant content or advertising.

Some cookies are necessary for the website to function properly.

You may be able to control or disable cookies through your browser or our website’s cookie settings. Disabling certain cookies may limit your access to some website functions.

Where required, we will obtain your consent before placing non-essential cookies on your device.

12. Web beacons and analytics

Our website and marketing communications may contain web beacons, tracking pixels or similar technologies.

These tools may allow us to:

Count page views.
Measure email opens and link clicks.
Analyse website traffic.
Understand how visitors interact with our website.
Assess the effectiveness of marketing campaigns.

Information collected through these tools may be combined with other information where permitted by law.

13. Third-party websites and platforms

Our website may contain links to websites, payment services, social-media platforms or services operated by third parties.

Liefde Wen does not control how these third parties collect or use personal information.

When you leave the Liefde Wen website or interact with a third-party platform, that party’s privacy policy will apply.

Liefde Wen is not responsible for the privacy policies, security or practices of third-party websites or platforms.

14. Retention of personal information

We will retain personal information only for as long as reasonably necessary to:

Fulfil the purposes described in this policy.
Complete a transaction.
Provide customer support.
Maintain appropriate business records.
Resolve disputes.
Enforce agreements.
Comply with legal, tax, accounting or regulatory requirements.

When personal information is no longer required, we will securely delete, destroy or anonymise it, unless continued retention is required or permitted by law.

Personal information may be stored in physical or electronic records.

15. Your personal-information rights

Subject to applicable law, you may have the right to:

Ask whether we hold personal information about you.
Request access to your personal information.
Ask us to correct or update inaccurate information.
Request the deletion or destruction of information where permitted.
Object to certain processing activities.
Withdraw consent where processing is based on consent.
Object to direct marketing.
Submit a complaint about the processing of your information.

Certain requests may be subject to identity verification and applicable legal limitations.

We may need to retain some information where required by law or where it is necessary to complete a transaction, resolve a dispute or defend a legal claim.

16. Accessing, correcting or deleting your information

You may request access to, correction of or deletion of your personal information by contacting:

Information Officer: [TO CONFIRM: Information Officer name]
Email: hello@liefdewen.co.za
Telephone: [TO CONFIRM: telephone number]
Physical address: 65 7th Street, Linden, Randburg, Gauteng, 2104, South Africa

Please provide enough information for us to identify you and understand your request.

We may ask you to verify your identity before processing the request.

17. Children and legal capacity

Our website and online store are intended for customers who have the legal capacity to enter into a binding agreement.

A person under the age of 18 should only use the website or place an order with the involvement and consent of a parent or legal guardian.

We do not knowingly collect personal information from children without appropriate consent or another lawful basis.

18. Your responsibilities

You may only provide:

Your own personal information.
The personal information of another person where you have their permission.
Information that you are otherwise legally permitted to provide.

You are responsible for keeping your account password confidential and for notifying us if you suspect unauthorised access to your account.

19. Acceptance of this policy

By using our website, purchasing our products or providing personal information to us, you acknowledge that you have read and understood this Privacy Policy.

Where your consent is legally required, we will ask you to provide it separately.

20. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in:

Our business practices.
Our products and services.
Our website and technology.
Legal or regulatory requirements.

The updated version will be published on our website with a revised “Last updated” date.

Where a change materially affects how we process your personal information, we may also provide notice through our website, by email or through another appropriate communication channel.