About Us

Liefde Wen is a South African lifestyle brand that started 18 years ago in Potchefstroom. Liefde Wen is for people who believe that love is still the most powerful force we have even though we know how messy life can get.

We make beautiful, functional things that carry that belief into everyday life.

We're building a community around kindness, courage, connection and optimism, and as Liefde Wen grows, we use that strength to help others win too.

We don't promise to save the world.

We just believe it can be better.

Bouwer Bosch